Oosto Welcomes Shira Fayans Birenbaum as Independent Board Member

Experienced Board Member and ex-Microsoft Business Leader Brings Digital Transformation, Strategic Change and Technology Expertise to Oosto’s Board of Directors

Today, Oosto announced the appointment of Mrs. Shira Fayans Birenbaum as an independent board member. Shira comes with a long-distinguished track record of more than 25 years in B2B and B2C, leading digital transformation, strategic change, innovation, business performance and operations, channels, marketing and sales, and recruitment and culture.

She has served as a C-Level executive roles across a wide range of global industries.

“We are growing rapidly and we continue to add influential people to our team. We are very pleased to add a business executive of Shira’s caliber to our Board. We are confident that with her record of accomplishments both as a senior executive at Microsoft Israel and as a seasoned corporate leader, Shira will be a valuable contributor to the Oosto Board,” said Avi Golan, Oosto’s CEO.

Shira has more than 20 years of experience as a Board Member in private and publicly traded companies in the NASDAQ and TLV stock exchanges, including investment houses, banks, insurance, real estate, manufacturers, semiconductor, educational institutions, and advanced and deep technologies.

Shira serves today as a board member at AudioCodes Ltd. (NASDAQ: AUDC, TASE: AUDC), at POMVOM Ltd. (TASE: PMVM), at ION Acquisition Corp (NYSE: IACC), at RiskQ Ltd. NY, and at Anan Datacenter Solutions Ltd. (Lian Group Switzerland).

Previously, Shira held executive positions including COO and CMO of Microsoft Israel, global president of Cympire Ltd., CEO and entrepreneur of “Half Bill of The Phoenix” investment group, executive director of strategic change and sales in PricewaterhouseCoopers consulting, and senior director of strategy, marketing, and growth engines in Orange Israel (Partner Communications Ltd).

Shira holds an MBA and BA both from Tel Aviv University.

To learn more about Oosto’s vision, please visit https://oosto.com/about/.

About Oosto

Leading organizations in the financial services, buildings, retail, health, sports, gaming, and other Fortune 500 companies are using Oosto’s leading Vision AI platform to positively impact safety, productivity, and customer experience. Oosto enables enterprises to better protect their customers, guests, and employees by identifying security and safety threats in real-time without compromising on fair and ethical use. Founded in 2015, Oosto operates globally through a network of offices and distributors and is backed by leading investors including Softbank Vision Fund, Eldridge, Qualcomm Ventures, and DFJ Growth. To learn more about how Oosto incorporates ethical AI and data privacy into its solutions and processes, please see: Why Trust Oosto.