Vision Al Blog
Picture this: a massive hall at the Venetian Expo in Vegas, packed with 750 security exhibitors and 30,000 attendees over four electric days—topped with sharp speakers and networking that buzzes. That’s ISC West 2025. I dove in to showcase Oosto’s Vision AI, connect with peers, and bust myths—all while spotting trends shaping physical security.
Why ISC West Matters
The energy there lit a fire under Oosto’s bold vision. We proudly shared how 95% of Strip casinos trust our tech to protect not just this event, but Vegas’ 40 million yearly visitors. It was the perfect spot to see customers, meet new faces and tap into SIA sessions for the industry’s pulse.
Our Take as Exhibitors
Oosto’s AI bolt-on fit right in—think facial recognition and analytics supercharging existing cameras. We debunked two big myths:
- “New analytics need new cameras” Nope—Oosto layers onto IP cameras, no rip-and-replace. Eyes lit up at that.
- “Great features cost a fortune” Think again—our multi-class analytics (detection, behavior tracking) run under $5/day per camera. Your Starbucks order costs more.
Attendees liked how we close gaps—spotting threats like BOLOs, trespassers or suspicious activity before they escalate. Plus, the flexibility: standalone or VMS-integrated, effortlessly deployed via ONVIF. Easy to configure and change where you apply rules. As threats shift, your defenses can too.
What Stood Out on the Floor
- Cloud momentum is real. Cloud-native providers rolled out bigger, flashier booths, while legacy vendors countered with refreshed UIs and cloud overlays.
- Old hardware lingers. This creates a market for bolt-on AI solutions, and our product stood out for its accuracy, speed, ease of use, and price.
- Large area coverage solutions. Lidar, robotics, robodogs created plenty of photo opps.
- Integrators Rule. Their sprawling booths underscored their role as trusted guides, helping customers navigate the crowded market.
One gripe: Small exhibitors were sidelined. The most interesting conversations happened along the edges, where fresh, disruptive ideas simmered. The Innovation Center barely scratched the surface of these hidden gems. I’d urge the organizers to give the underdogs more space—they’re the spark this industry needs.
What It Says About Security
The exhibit hall was a living snapshot of physical security’s evolution. Robotics and advanced sensors hint at a sci-fi future, yet practical, affordable upgrades still rule the day. Integrators remain the glue, stitching together bespoke solutions for end users.
Worth It? 100%
ISC West was a slam dunk—real connections beat emails every time. To the “I’m just going to see old friends” crowd: step up, meet the disruptors redefining tomorrow. On the fence for next year? Go—it’s your springboard to a fresh industry lens.
Big thanks to everyone who stopped by, grilled us, and shared challenges—you fueled our drive.
