
The countdown to ISC West 2025 is on, and for security leaders eager to stay ahead of the curve, this is the place to be. If you’re attending this year’s show, you likely want to cut through the noise and focus on the security innovations that truly matter.
In the latest episode of the Innovation Obsessed podcast, Matt, Nate, and Drew share their expert perspectives on the trends, challenges, and technologies reshaping the security landscape. Whether you’re managing a surveillance team, overseeing corporate security, or navigating a high-risk environment, here’s a breakdown of the trends and insights that matter most to you. Check it out before you hit the show floor.
Key Security Trends and Insights from the Oosto Team
What’s a security trend or headline that’s caught your attention recently and made you think differently about security? Here’s what Matt, Nate, and Drew had to say about the trends you’ll want to watch for in 2025:
- The Integration of Cybersecurity and Physical Security: In an age where digital threats are just as destructive as physical ones, it’s clear that cybersecurity and physical security are no longer isolated domains. Nate highlights that organizations need to think more holistically: “It’s not just about protecting the building. It’s about understanding what people are saying online, tracking suspicious behavior from former employees, and integrating that into your physical security strategy.” For surveillance directors, this means identifying emerging risks before they escalate.
- Real-Time Behavioral Analysis for Perimeter and Executive Protection: As threats evolve, perimeter control and executive protection are becoming more nuanced. Drew points out that it’s not enough to merely control access; you need to be able to predict and respond to emerging threats in real-time: “It’s not just about keeping people out; it’s about recognizing potential threats before they materialize, especially for high-profile individuals and organizations.” For those responsible for surveillance operations, this means leveraging advanced behavioral analysis that can detect suspicious activity and predict threats based on behavior patterns,
- Matt discusses the solvable problem of tailgating, where unauthorized individuals gain access to restricted areas by following authorized personnel. He explains: “People are still getting in by following someone else or using stolen badges. Companies are investing heavily in access control systems, but tailgating still happens.” This issue remains prevalent, even in high-security environments like casinos, hospitals, and corporate offices, which challenges security teams to rethink their approaches.
More Integrations, More Affordability, More Use Cases
Joanna asks: “ISC West is this place where all these big trends come together. We see all the big players in the industry joining for one industry event. So, what do you guys expect to be a key technology there? What do you think is going to be the star of the show this year?”
Here’s a breakdown of the major themes you’ll see emerge at the show:
- Integrating AI with Existing Security Systems: At ISC West this year, you’ll see an increasing focus on integrating AI with traditional physical security tools. Drew discusses how technologies like drones and robots are becoming much more valuable when paired with AI, not just as standalone systems. This integration offers a more adaptable and efficient security infrastructure, enabling security teams to maximize their existing investments—creating a smarter, more responsive security network.
- Affordability and Accessibility of Robotics and AI: In the past, AI-driven security technologies and robotics were often seen as a luxury, out of reach for many businesses. But as Nate points out, the cost of these technologies is rapidly decreasing. This trend is opening the door for a wider range of organizations to adopt AI and robotics, making them more accessible and practical for businesses looking to enhance security without breaking the budget.
- New Use Cases for AI in Security: Matt brings up how AI is now addressing new, real-world security challenges in a variety of environments. As these solutions evolve, security teams are starting to tackle issues that were once thought to be too complex or resource-intensive. Expect to see discussions at ISC West about how AI can solve your most pressing challenges in more effective, scalable ways.
Cutting Through the Noise at ISC West
ISC West is the largest security event of the year, and it can be overwhelming to navigate. With hundreds of companies showcasing their latest innovations, how do you prioritize your time? Matt’s advice is simple: “Have a game plan. Think about your current security needs and focus on technologies that can solve your most pressing challenges.” This means focusing on technologies that can help you preempt threats, streamline your workflows, and give you real-time insights into your environment.
At Oosto’s booth (#22137), you’ll get a firsthand look at how AI-powered video solutions can enhance your existing infrastructure, turning it into a smarter, more responsive security system. Whether you’re dealing with crowded environments, high-risk areas, or complex behavioral challenges, Vision AI can provide you with the actionable insights you need to stay ahead of emerging threats.
Budgeting Smartly for Security
With security budgets tighter than ever, it’s crucial to get the best ROI from your investments. Oosto’s Vision AI, which leverages existing camera infrastructures and flexible software licensing, offers a cost-effective solution for organizations. As Drew explains, “We’re not asking you to buy new hardware. We take your existing cameras and enhance them with Vision AI, allowing you to focus on solving your highest-priority security challenges.”
Proven in the Casino Industry
As the host city for ISC West, Las Vegas is home to some of the world’s most secure—and demanding—environments. Oosto’s technology has been put to the test in these high-stakes settings, with 95% of the casinos on the Las Vegas Strip relying on our solutions. Matt shares the challenge of working in such an environment: “These casinos test us every six months. If we’re not the fastest or most accurate, they’ll kick us out.” With such high standards, Oosto has to continuously evolve to meet the toughest security requirements.
ISC West 2025: What to Do Now
With ISC West just days away, Matt’s final tip for first-timers is simple: “Prepare, network, and stay open-minded. Don’t be afraid to think outside the box. This is a great opportunity to learn about the latest innovations and how they can fit into your environment.” For those charged with protecting your organization, this is your chance to explore cutting-edge technologies that can enhance your operations, improve response times, and help you stay ahead of evolving threats.
Be sure to stop by Oosto’s booth (#22137) to see how our Vision AI solutions can transform your security operations.
Learn how we’re helping security, safety, and surveillance teams across industries respond faster, detect more accurately, and protect what matters most. Learn more about our in-the-wild difference and book a time with us at ISC West (April 2-4 at the Venetian in Las Vegas, NV): Oosto.com/iscwest
Listen Now: oosto.com/podcast