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Large entertainment venues offer opportunities for memorable experiences enjoyed by many attendees.
With such breadth and scope of operations comes great operational complexity in managing a massive amount of foot traffic which exponentially increases risks for the safety and security of patrons.
Increasingly, entertainment operators are looking to technology to help solve some of the most pressing challenges in managing these environments in real-time.
Facial recognition technologies among sports venues, casinos, and corporate buildings are increasing because of their ability to quickly and accurately recognize people — whether they are bad actors (e.g., felons, hooligans) or authorized personnel. This capability is increasingly being leveraged across a broad range of use cases from watchlist alerting, access control, and forensic investigations. It’s not surprising that the market is facing explosive growth and is expected to quadruple by 2026, according to Global Market Insights.
Challenges for the racecourse included issues with identifying and managing evictions of bad actors across multiple entries and exits throughout the massive property. Theft and fraud are rampant in such large crowds, and it is humanly impossible to monitor everyone at all times. Security personnel needed to identify bad actors who had caused trouble on one property and to be able to recognize them again at another time, and in another one of the ATC racecourses.
Coupled with a challenging and evolving risk landscape, more than 500 staff, including up to 300 security officers (and over 2000 casual staff) needed to be accounted for and kept safe on 120 major race days.
Moreover, with an ever-changing set of regulatory requirements, ATC needs to comply with a strict set of regulations in order to maintain the integrity of operations while maintaining data protection.
Finally, ATC needed security technology that would enable real-time monitoring as well as the ability to analyze video footage retrospectively for post-event investigations to track behaviors - especially during high-traffic times.
And the final requirement? A solution that needed to be user-friendly as the head of security knew all too well that if a system were too complicated, it wouldn’t get used and would be money not well spent.
Royal Randwick, Rosehill Gardens, Rosehill Bowling Club, Canterbury Park & Warwick Farm
Entertainment and Gaming
280 full-time staff and more than 2,000 seasonal staff
Royal Randwick – 1833; Australian Turf Club – 2011
Thoroughbred horse racing, events, and hospitality
"Positioned at key entry points, our passive cameras were turned into smart cameras with Oosto’s video analytics software nearly instantly. We didn’t have to invest in a bunch of brand new cameras or a massive amount of servers and things like that. It was easy for us to implement it on our system. We needed something that was user-friendly. If it’s too complicated, [security teams] won’t use it and it becomes a waste of money."
Since working closely with the ATC and Quorum to implement Oosto’s OnWatch solution, ATC has significantly improved in the rate of detection, finding individuals, and being more proactive than reactive with potential threats.
The ability to search backward in video footage at a rapid speed to find POIs’ locations historically has been a welcome tool and a key point of differentiation for ATC; Oosto’s technology has dramatically improved ATC’s ability to perform forensic investigations and understand the full context of a security incident or crime scene.
Oosto’s cutting-edge technology is also in use at the Club to help protect guarded points of entry for authorized employees. According to Mr. Colston, this proved especially beneficial recently: “One of our staff members was assaulted and we were able to obtain a photo of the person we thought had done it and run them through the facial rec system here and we were able to locate him at the event at the time and have that person banned.”
Oosto’s Vision AI technology is helping entertainment destinations like the Australian Turf Club stay focused on the fundamentals of strong client service while remaining resilient as the marketplace continues to shift.
As forward-thinking venues look to stay competitive, grow revenues, solve business challenges, gain greater operational efficiencies and ensure safer, more secure spaces, they look to Oosto - and then never look back.