On Friday, March 14, the U.S. Senate introduced a bill that will prohibit commercial companies using facial recognition tech from collecting or sharing user data without their explicit consent.
Oosto is in strong support of the bill, and we applaud the U.S. government for taking a proactive role in regulating facial recognition technology. Though it may seem strange for a technology company that focuses on facial recognition to support regulation in its own backyard, we believe that thoughtful consideration must be given to this important topic.
Oosto’s technology is already compliant with what is being proposed in the U.S. Senate, as we do not collect or share user data. In fact, we don’t even capture images. The data we capture is rendered in the form of mathematical vectors that employ deep machine learning methods. These vectors act as unbreakable cryptography and prevent identity hacking, even if data is stolen.
But our technology does not just stop there. We are also compliant with the General Data Protection Regulation (GDPR) standards of the European Union since its inception in May of 2018. In order to provide our clients with the necessary tools to meet the GDPR requirements and to protect the rights of their data subjects, we implanted several features that are designed to:
- Allow our clients to apply default privacy settings and to easily apply such settings as desired.
- Allow our clients to collect only the data that is strictly necessary for the purposes of the processing (data minimization).
- Allow our clients to automatically and selectively clear data from an active database at the end of a certain period, or to easily delete unused data.
Though the GDPR in the European Union is stricter than what the US bill is currently proposing, we will continue to ensure that personal data stays personal and is fully compliant with local laws and regulations.